GOODEBAG branding and promotion
Branding and promotion project created with Aramark for a to-go dining hall lunch program ordered through a mobile app called Tapingo. We didn’t really want the look to be food-centric, but to be more about the tech and take cues from other food-adjacent apps like Grub Hub or DoorDash. Also, there was a pretty varied menu and we didn’t want to have to try and cram in a bunch of different items, so we ended with deciding on a pretty universal symbol of lunch, the brown paper bag. Pieces included: logo, flyer, business cards, banners, poster, stickers and a mobile ad.
