Etchison Heating and Cooling brand identity
Brand identity pieces created for Etchison Heating & Cooling. A typical color scheme for HVAC companies is blue/red so I wanted to play around with that some. I also wanted to elevate the traditional combination of the snowflake and fire to represent cooling and heating. Multiple variations of the logo were designed for flexibility of the system. The version with the wordmark and brandmark contained in a badge shape would serve as the main logo. I also created alternate versions where the brandmark took the place of the “O”.
