enertia brand identity
Branding project created for a new energy chew company. Their USP was that these were natural chews with natural caffeine and natural ingredients, which separated them from a lot of the brands in the energy market. With this in mind, I wanted to use green as the primary color since it spoke to their desire to be seen as a "natural" product. Green also expresses freshness and honesty, which is something a consumer definitely wants in a product that they ingest into their bodies. Black was used as a complimentary color to give a clean and modern look. Black also gives a sophistication to the brand. The brandmark was a stylized e that gives motion and movement and energy to the logo and was paired with the somewhat handwritten style script font to give more motion to the logo, but also to give it a more personal and trustworthy feel. Several alternate logos and icons were designed to give the whole thing flexibility. I then pulled the logo through to a business card and wrapper concept.
